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Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
Global will be a collective platform, forming an exclusive alliance of independent agency partners
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics marketers share how they are prepping for this emerging trend
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
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